By last year it was deemed one of the fastest-growing women-owned businesses—and the fastest-growing fitness franchise. Part of the attraction was the “guaranteed money” for franchisees, says Latham. The studios require 2,800 square feet and roughly 15 employees, with initial investment generally hovering around $327,000, which is more than a yoga Strength Training studio but far less than a traditional club. Orangetheory was recently named the second-best fitness franchise based on its training and support, operations, franchisor/franchisee relations, and financial opportunity, reports Franchise Business Review. (Crunch Fitness holds the No. 1 spot.) The average drop-in class averages $28, though price varies based on location. Consumers, meanwhile, particularly appreciate the small, boutique feel, a trend that now dominates the fitness landscape. “They don’t walk in a gym where there’s different employees all the time,” says Latham. Orangetheory has since PeakFitPro expanded to include a headquarters lab led by clinical exercise physiologist who designs the workouts.
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